3 Elements to Building a Culture of Content

<p>Brett explains that there are three elements to building a “culture of content”— excellent communication, consistency, and context. Companies need to quickly get on the same page with strong internal marketing. Customers truly value brand over product and an example of great branding is Liquid Death water.</p><p>0:00 Intro<br>2:15 Internal marketing<br>5:06 Liquid Death water<br>9:35 Hubspot<br>14:50 Roadmap event<br>16:15 Internal marketing</p><p><br><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://www.thejuicehq.com/modern-day-marketer">Modern Day Marketer The Newsletter</a> (subscribe)<br><a href="https://thejuice.registration.goldcast.io/events/8cf280ca-eae6-437b-8cd4-bbcdb9e24c6d">Sales Enablement’s Guide to a Successful 2023 SKO</a> (sign up today)<br><a href="https://motionagency.io/episode/reviewing-the-highest-performing-content-for-marketers-on-the-juice-featuring-jonathan-gandolf/">Slice &amp; Dice Episode 2 </a>(watch)<br><a href="https://thejuice.registration.goldcast.io/events/699bfbb2-30c1-46df-b8e1-154c474df5ef">The Juice Product Roadmap Live Event</a> on 2/16 at 1:00 pm est (sign up today)</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>