3 Critical Steps to Turnaround a Struggling Startup w/ Derek O'Carroll

<div style="font-weight: 400;"> <p><span data-contrast= "none">Derek </span><span data-contrast="none">O’</span><span data-contrast="none">Carrol</span><span data-contrast="none">l</span><span data-contrast="none"> is the CEO of Brightpearl, </span><span data-contrast="none">a retail operations platform for retailers and wholesalers</span><span data-contrast= "none">. </span><span data-contrast= "none">Derek</span><span data-contrast="none"> worked with ma</span><span data-contrast="none">n</span><span data-contrast= "none">y startups and has made many exits</span><span data-contrast="none"> in his career</span><span data-contrast= "none">. </span><span data-contrast= "none">He</span><span data-contrast="none"> got involved with Brightpearl when it wasn’t profitable and is here to talk to us about how he facilitated Brightpearl’s turnaround. </span><span data-contrast="none">Derek details the process he went through to evaluate what was working and what wasn’t, to get rid of unprofitable customers, and the key project that he started when he first joined the company. Tune in to learn the impacts of changing pricing and customer focal point on Brightpearl’s churn and dollar retained revenue, as w</span><span data-contrast="none">ell as the strategies Brightpearl uses</span><span data-contrast="none"> to get new customers.</span><span data-ccp-props= "{"134233117":true,"134233118":true}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="none">During this interview, we discuss:</span><span data-ccp-props= "{"134233117":true,"134233118":true}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="none">1:08 – A bit about Derek’s background </span><span data-ccp-props= "{"134233117":true,"134233118":true}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="none">3:00 – Introducing the turnaround of Brightpearl</span><span data-ccp-props= "{"134233117":true,"134233118":true}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contra