3.26 - Why You Should Create a Brand That Some People Will Hate: Branding Tips for Business, with Craig Gillespie

<p>Why You Should Create a Brand That Some People Will Hate: Branding Tips for Business, with Craig Gillespie &nbsp;</p> <p>This week I’m joined by Brand Designer Craig Gillespie, who talks to me about a topic that affects every business – branding.&nbsp;</p> <p>It’s so important to establish the correct branding for a business because it acts a shop window for consumers to see what you’re about and what you offer. Getting the right branding design can set you apart in a crowded market; hence why it’s so crucial to get it on-point.&nbsp;</p> <p>Craig discusses how to focus branding on an ‘ideal client’ and why creating a brand that some people may hate can actually be a good thing. &nbsp;</p> <p>You can follow Craig’s branding agency on Instagram @totalbrandits</p>