298: Brian Gladden—Can You Be A Value Innovator Inspiring New Markets

<p style="text-align: center;"><span style= "font-size: 14pt;"><strong>Hear how Blue Ocean Strategy helps you own your market!</strong></span></p> <p>In this podcast, Brian Gladden and I go digging into the whys and hows of creating <a href= "https://www.simonassociates.net/blue-ocean-strategy-2/" target= "_blank" rel="noopener">Blue Ocean Strategies</a>®. Brian is a trained Blue Ocean Strategist who helps businesses <a href= "https://blog.simonassociates.net/5-best-tools-to-find-your-blue-ocean-strategy" target="_blank" rel="noopener">find unmet customer needs and create uncontested market space</a> by using the tools and methods of Blue Ocean thinking. After conducting 500 workshops and dozens of client engagements, I know the thinking of a Blue Ocean Strategist quite well, and Brian is certainly one of us. He just loves the methodology and objectives behind BOS, as do I. It really works! To learn how to do it, listen in. </p> <p><strong>Watch and listen to our conversation here</strong></p> <p><a href= "https://www.youtube.com/watch?v=-Y-k9CTa5ok&ab_channel=simonassociates" target="_blank" rel="noopener"><img src= "https://blog.simonassociates.net/hs-fs/hubfs/Brian%20G%20video.jpg?width=650&name=Brian%20G%20video.jpg" sizes="(max-width: 650px) 100vw, 650px" srcset= "https://blog.simonassociates.net/hs-fs/hubfs/Brian%20G%20video.jpg?width=325&name=Brian%20G%20video.jpg 325w, https://blog.simonassociates.net/hs-fs/hubfs/Brian%20G%20video.jpg?width=650&name=Brian%20G%20video.jpg 650w, https://blog.simonassociates.net/hs-fs/hubfs/Brian%20G%20video.jpg?width=975&name=Brian%20G%20video.jpg 975w, https://blog.simonassociates.net/hs-fs/hubfs/Brian%20G%20video.jpg?width=1300&name=Brian%20G%20video.jpg 1300w, https://blog.simonassociates.net/hs-fs/hubfs/Brian%20G%20video.jpg?width=1625&name=Brian%20G%20video.jpg 1625w, https://blog.simonassociates.net/hs-fs/hubfs/Brian%20G%20video.jpg?width=1950&name=Brian%20G%20video.jpg 1950w" alt="Brian G video" width="650" /></a></p> <p><strong>It's all about going where the competi