#297: The Epsilon Loyalty Index - Consumer Loyalty Insights for Australian Brands

<p>The “<a href="https://explore.epsilon.com/Loyaltyindex">Epsilon Loyalty Index</a>” is a superb new loyalty study from our friends in Epsilon, showcasing a holistic new way to measure the relative loyalty of consumers for leading brands in Australia.</p> <p><a href="https://www.linkedin.com/in/eugeneyapsg/?originalSubdomain=sg">Eugene Yap</a>, Head of Consulting, Strategy, and Analytics at Epsilon shares the fascinating findings of the first edition of this proprietary work.&nbsp;</p> <p>We discuss their key findings in each of the four categories Epsilon has researched – beauty, apparel, grocery retail, and the banking sector and discuss the key drivers of loyalty and what matters to customers in each of these verticals.&nbsp;</p> <p>Listen to hear Epsilon's perspective and the exciting insights from this Australian consumer research which will serve as a benchmark for Australian loyalty marketers in the years to come.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/eugeneyapsg/?originalSubdomain=sg" target="_blank">Eugene Yap</a></p> <p>2)<a href="https://explore.epsilon.com/Loyaltyindex" target="_blank"> Epsilon Loyalty Index</a></p> <p><br></p>