#295: Secrets of Success for Subscription Loyalty (Short Summary Show)

<p>As editor of the UK's most popular frequent flyer website <a href="https://www.headforpoints.com/"><strong>Head for Points</strong></a>, <a href="https://www.linkedin.com/in/headforpoints/"><strong>Rob Burgess</strong></a><strong> </strong>brings a unique and highly informed perspective on what loyalty propositions are working for the travel industry.&nbsp;</p> <p>With paid loyalty programmes becoming an increasingly popular strategy, Rob shared his insights on the key success factors for a paid loyalty programme, and it was a masterclass on how to "wow" your members with a proposition they are willing to pay for.</p> <p>Listen to enjoy my short summary of Rob's views on what makes *paid* loyalty propositions work.</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/headforpoints/"><strong>Rob Burgess</strong></a></p> <p><strong>2) </strong><a href="https://www.headforpoints.com/"><strong>Head for Points</strong></a></p> <p><strong>3) </strong><a href="https://letstalkloyalty.com/143/" target="_blank"><strong>Interview with Rob Burgess - Let's Talk Loyalty Episode 143</strong></a></p>