#294 - Should You Trust Cold Email Open Rates?

<p><span style="font-weight: 400;">Today Jeremy and Jack are asking a fundamental question: how reliable are open rates today? The two dive into the topic of open rates so you can decide if you should use them in your outreach.</span></p> <p> </p> <p><span style="font-weight: 400;">HERE’S WHAT WE COVER IN THIS EPISODE:</span></p> <p> </p> <p><span style="font-weight: 400;">-What are open rates?</span></p> <p><span style="font-weight: 400;">-How do open rates work?</span></p> <p><span style="font-weight: 400;">-Tracking your open rates</span></p> <p><span style="font-weight: 400;">-How to track deliverability</span></p> <p><span style="font-weight: 400;">-How open rates can be unreliable</span></p> <p><span style="font-weight: 400;">-The margin of error in open rates</span></p> <p><span style="font-weight: 400;">-How Quickmail brilliantly handles open rates</span></p> <p><span style="font-weight: 400;">-The best way to use open rates</span></p> <p><span style="font-weight: 400;">-Campaign ideas based on your open rates</span></p> <p><span style="font-weight: 400;">-Why Jeremy doesn’t use open rates anymore</span></p> <p><span style="font-weight: 400;">-Send in your emails for a teardown episode! </span></p> <p><br /> <br /></p> <p><span style="font-weight: 400;">Enjoyed what you heard in the episode? Continue to grow and master your outreach skills with our ultimate cold email course at</span> <a href= "https://course.quickmail.io/"><span style= "font-weight: 400;">https://course.quickmail.io/</span></a><span style="font-weight: 400;">! Try it for 30 days risk-free!</span></p> <p> </p> <p><span style="font-weight: 400;">Have an email you want us to teardown? Send us your emails, cold emailing questions, and campaign examples at</span> <a href= "mailto:podcast@quickmail.io"><span style= "font-weight: 400;">podcast@quickmail.io</span></a> <span style= "font-weight: 400;">and it could be featured on the air!</span></p> <p> </p> <p><span style="font-weight: 400;">Happy Cold Emailing!</span></p> <p><span style="font-we