294: Meet Belvoir Farm's 'storyteller in chief'

<div>"It came as it of a surprise," says Jessica Pinnick about landing her job as Brand Manager for the soft drinks company, <a href="https://www.belvoirfarm.co.uk/">Belvoir Farm</a>. "As the best thing often do"<br> <br> </div> <div>Jessica has been in the role for around a year and describes her job as being about telling the story of the <a href="https://foodmatterslive.com/article/rude-food-when-brand-names-have-a-different-meaning-in-other-countries/">brand</a>.<br> <br> </div> <div>Belvoir Farm has been around for more than 40 years and is perhaps best-known for its elderflower cordial.<br> <br> </div> <div>So how did Jessica end up in this fantastic marketing role?<br> <br> </div> <div>Her career began at <a href="https://www.boots.com/">Boots</a>, where she joined as an apprentice and went on a development programme.<br> <br> </div> <div>She says that really helped her decide which direction to take her career in: "I was able to try lots of things until I worked out what I really wanted to do."<br> <br> </div> <div>Jessica stayed at Boots for nearly ten years, before making the move to Belvoir and says it was the level of creativity required in the role, that really attracted her.<br> <br> </div> <div>"It's about getting to understand what consumers want and what they're looking for," she tells Elisa Roche in this episode of the Career Conversations podcast series. "This is probably one of the most creative jobs I've ever done."<br> <br> </div> <div>She see herself as the chief storyteller for the brand and has been integral in the launch of the company's <a href="https://www.youtube.com/watch?v=nLMRt883FMQ">first television advert</a>, which hit screens in July 2022.<br> <br> </div> <div>Listen to the full episode to learn the difference between product marketing and brand marketing, find out how to get a job like Jessica's, as well as what you can expect to earn, and learn the correct way to pronounce Belvoir.<br> <br> </div> <div> <strong>Jessica Pinnick, Brand Manager, Belvoir Farm<br> </str