#29: Rewarding Loyalty with Luxury Experiences.

<p>The Chalhoub Group is the largest retailer for luxury across the Middle East since 1955 with over 12,000 employees and a portfolio of some of the most exclusive brands in the world. With over 700 stores, the Group has spent the last two years defining and developing a unique loyalty programme proposition to appeal to premium customers and the luxury brands themselves.&nbsp;</p> <p>In this episode of "Let's Talk Loyalty", I interview Nida Unas, Head of Group Loyalty at Chalhoub Group who tells us about MUSE - the programme that has been developed to reward premium Chalhoub customers with luxury experiences.&nbsp;</p> <p>She shares with us some of the new ideas and solutions emerging through the programme as malls in the Middle East remain closed for now.</p> <p><strong>Show Notes:&nbsp;</strong></p> <p><a href="https://www.linkedin.com/in/nidaunas/">https://www.linkedin.com/in/nidaunas/</a></p> <p><a href="https://www.experience-muse.com/">https://www.experience-muse.com/</a></p> <p><br></p>