29. Brad Costanzo | The Ultimate Strategist

<p>Brad Costanzo is one of the most highly sought business consultants, a serial entrepreneur, and advisor to business owners, executives and a celebrity or two. He has been described as a "powerful catalyst who brings innovation, clarity and brilliance to business challenges."</p><p>He is the CEO of <a href="https://www.costanzomarketing.com/">Costanzo Marketing Group</a>, principle of <a href="https://costanzocapital.com/welcome">Costanzo Capital</a> and host of the award winning podcast "<a href="https://baconwrappedbusiness.com/">Bacon Wrapped Business</a>" where he uncovers what's working now with some of the top business experts in the world.<br><br></p><p><b>Show Notes:</b></p><ul><li>Intro: Arman sets the stage and provides background on Brad, their friendship and the topic of today’s episode. [00:13]</li><li>Arman and Brad talk about how they met. [07:33]</li><li>Arman shares the story of Brad being an ultimate strategist. [08:26]</li><li>Losing clients amidst Covid and the upside of that. [10:24]</li><li>Strategic thinking, ideation and pivoting in today’s economy. [11:24]</li><li>Are ideas worthless without execution? [12:16]</li><li>The ice pirate framework. [14:10]</li><li>Averaging out the pirate metrics with the ice metrics. [16:54]</li><li>Are you asking the correct question for the problem you’re facing? [17:42]</li><li>Allowing space for the ideation of thought. [22:07]</li><li>When a problem/outcome is defined incorrectly. [23:48]</li><li>The process Walt Disney used during the great depression while he was building out the company. [24:34]</li><li>Imagining the impossible to be possible. [27:48]</li><li>Organizing book notes and getting the most out of it. [38:17]</li><li>Arman talks about Richard Feynman in the context of metalearning.&nbsp; [38:46]</li><li>Trivium and classical education. [39:52]</li><li>Integrate insights better by teaching it. [41:30]</li><li>Effective execution. [42:06]</li><li>Predisposition towards strategy. [44:10]</li><li>Insatiable curiosity of things and how they wo