287: How Desiree Verdejo Created a Solution for Hyperpigmentation With Her Brand Hyper Skin

<p><span style="font-weight: 400;">This week in the guest chair we have Desiree Verdejo, founder of Hyper Skin. As a Black woman with acne-prone skin that’s subject to dark spots and hyperpigmentation, Desiree never saw people who looked like her in the skincare space. That’s why she set out to create a simple, results-oriented, multicultural skincare brand that celebrates and offers products for everyone’s skin in its various stages.</span></p> <p><span style="font-weight: 400;">In this episode we discuss:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What moved Desiree to create Hyper Skin</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How running her beauty boutique led her to realize what concerns her customers had with their skin, therefore creating Hyper Skin</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How she was able to partner with Sephora to get Hyper Skin in stores</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What was her marketing process when she launched her product & the strategy behind focusing on only one product</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The supply chain issues that come with being self funded and having a partnership like Sephora + much more..</span></li> </ul> <p><strong>This episode is brought to you by</strong></p> <p><a href= "https://gusto.com/podcasts?utm_source=podcast&utm_campaign=side-hustle-pro"> <strong>Gusto</strong></a></p> <p><span style="font-weight: 400;">As a Side Hustle Pro listener, you’ll get three months free when you roll your first payroll. Sign up, and give it a try at</span> <a href= "http://gusto.com/shp"><span style= "font-weight: 400;">gusto.com/shp</span></a><span style= "font-weight: 400;">.</span></p> <p><strong>Links mentioned in this episode</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https:/