287: Choose Financial Independence: A Case Study in Audience Building

<p><em>Note: <a href= "https://nickloper.lpages.co/leadbox/1450b8d33f72a2%3A12b7a20bab46dc/5690572962529280/" target="_blank" rel="noopener">Click here to download Jonathan’s top tips for starting and growing a podcast, blog, and online community from this episode.</a></em></p> <p>10 months!</p> <p>Just 10 months after starting his side hustle, Jonathan Mendonsa was ready to <strong>quit his 6-figure job</strong> and take the business full-time.</p> <p>What's the hustle?</p> <p>A podcast called Jonathan co-hosts with this partner Brad Barrett <a href="https://www.choosefi.com/" target="_blank" rel= "noopener">ChooseFI</a>.</p> <p>“You need to either be first or be different. We couldn’t be first, so we wanted to pivot and be a little different,” Jonathan said.</p> <p>When the project started, he was working full-time as a pharmacist, living a frugal lifestyle, and was an avid consumer of financial independence content.</p> <p>From the offset, he knew that, “If we can create a show that’s information, accurate, good, entertaining, and also inspirational, that’ll be addictive.”</p> <p>In this episode Jonathan shares some of the unique tactics and tips he and Brad used to grow their audience, community, and business so fast.</p> <p>Tune in to hear how ChooseFI earned <strong>2 million downloads in its first year,</strong> and how they monetize the show to support two families.</p>