#285: Optimising Email Campaigns with AI and Machine Learning Insights

<p>How well do you optimize your email campaigns to drive your customer loyalty?</p> <p>In this episode, we are joined by <a href="https://www.linkedin.com/in/sondrewassas/"><strong>Sondre Wassås</strong></a>, Partner at<strong> </strong><a href="https://www.cpm.no/"><strong>CPM Analytics</strong></a><strong>, </strong>who has run loyalty programs for some of the best- known retailers in Scandinavia.</p> <p>Sondre believes it's increasingly important to move beyond the basics of personalization, segmentation and A/B testing and find powerful new ways to optimize your loyalty programme newsletters using the latest analytics.</p> <p>Listen to hear <a href="https://www.linkedin.com/in/sondrewassas/"><strong>Sondre</strong></a><strong> </strong>explain his innovative approach to analysing email newsletters, to find insights that can drive dramatic improvements in your email marketing campaigns.</p> <p><br></p> <p>Show Notes:</p> <p>1. <a href="https://www.linkedin.com/in/sondrewassas/"><strong>Sondre Wassås</strong></a></p> <p><strong>2. </strong><a href="https://www.cpm.no/"><strong>CPM Analytics</strong></a></p>