285: Jennifer Brazer—How To Turn An Idea Into A Big Innovation?

<p style="text-align: center;"><span style= "font-size: 14pt;"><strong>Hear what can take your idea from good to great!</strong></span></p> <p>Listen in today to a woman who had a client searching for an unmet need and who then helped him open up a new market, literally <a href= "https://www.simonassociates.net/blue-ocean-strategy-2/" target= "_blank" rel="noopener">Blue Ocean Strategy</a>® in action. Jennifer Brazer, my podcast guest, has a <a href= "https://www.amazon.com/Cubicle-Cloud-Virtual-Professional-Business/dp/1626347611" target="_blank" rel="noopener">new book</a> out that you really should read because it's a “how-to” guide for building a great business, Blue Ocean-style. (It actually happened to be her own business.) She explains how she went from a cubicle to a multi-million dollar bookkeeping service on the cloud, serving accounting firms across the country. And it all started when a client asked her how to manage the bookkeeping for his companies at an affordable price. </p> <p><strong>Watch and listen to our conversation here</strong></p> <p><a href= "https://www.youtube.com/watch?v=eYsIBk1zcok&ab_channel=simonassociates" target="_blank" rel="noopener"><img src= "https://blog.simonassociates.net/hs-fs/hubfs/Jennifer%20B%20video.jpg?width=655&name=Jennifer%20B%20video.jpg" sizes="(max-width: 655px) 100vw, 655px" srcset= "https://blog.simonassociates.net/hs-fs/hubfs/Jennifer%20B%20video.jpg?width=328&name=Jennifer%20B%20video.jpg 328w, https://blog.simonassociates.net/hs-fs/hubfs/Jennifer%20B%20video.jpg?width=655&name=Jennifer%20B%20video.jpg 655w, https://blog.simonassociates.net/hs-fs/hubfs/Jennifer%20B%20video.jpg?width=983&name=Jennifer%20B%20video.jpg 983w, https://blog.simonassociates.net/hs-fs/hubfs/Jennifer%20B%20video.jpg?width=1310&name=Jennifer%20B%20video.jpg 1310w, https://blog.simonassociates.net/hs-fs/hubfs/Jennifer%20B%20video.jpg?width=1638&name=Jennifer%20B%20video.jpg 1638w, https://blog.simonassociates.net/hs-fs/hubfs/Jennifer%20B%20video.jpg?width=1965&name=Jennifer%20B%20vide