285. Bringing Behavioral Economics to the Spanish-Speaking Community with Carlos Hoyos

<p dir="ltr">In this episode of the Brainy Business podcast, host Melina Palmer interviews Carlos Hoyos, a behavioral scientist and content creator from Latin America. They discuss the challenges of creating content in a non-English language and the importance of making behavioral science accessible to a wider audience. Hoyos shares his approach to creating content, including his YouTube channel, Behavioral Pills, and his e-learning platform, which offers one-hour sessions on various behavioral science frameworks. The conversation highlights the need for more diverse voices in the behavioral science community and the opportunities for growth and learning in different regions around the world.</p> <h3 dir="ltr">Show Notes:</h3> <ul> <li dir="ltr">[00:42] Welcome Carlos Hoyos, Senior Behavioral Designer at BeWay, and Co-Founder at Kestudio.</li> <li dir="ltr">[02:19] Behavioral science is important everywhere. </li> <li dir="ltr">[03:42] Carlos shares about himself, his background, and the work he does in behavioral science. </li> <li dir="ltr">[05:35] In recent years he has dedicated his whole career to developing his knowledge in terms of behavioral science and design and specifically to find ways to apply it in business. </li> <li dir="ltr">[07:15] Carlos was named Content Person of the Year by Habit Weekly. (Merle van den Akker – last week’s guest – and I were both finalists as well – congrats Carlos!) </li> <li dir="ltr">[10:15] There are many companies now that are investing in behavioral science in Latin America. </li> <li dir="ltr">[13:12] He sees himself as a content curator because he shares what other good professionals are doing. </li> <li dir="ltr">[14:46] People love to talk about human behavior. It really connects to people. </li> <li dir="ltr">[16:36] He found that there is so much information out there in English. Instead of being just one more, he decided to focus on Spanish because there is so little in Spanish right now. </li> <li dir="ltr">[19:32] Daring to do the thing no one else has done yet