284. What is Habit Weekly? Featuring Creator Samuel Salzer (Refreshed Episode)

<p dir="ltr">In this episode of The Brainy Business podcast, host Melina Palmer interviews Samuel Salzer, founder of Habit Weekly, a newsletter that curates the latest in behavioral science research and news. Salzer discusses the importance of creating content that people actually want (imagine that!) and the value of putting good things out into the world. He also shares insights on building habits and behavior change, and how businesses can apply these principles to their marketing and customer engagement strategies. Overall, the episode highlights the power of behavioral science in shaping our daily lives and the importance of staying up-to-date with the latest research and trends.</p> <h3 dir="ltr">Show Notes:</h3> <ul> <li dir="ltr">[00:40] Today’s episode is a refresh of my conversation with Samuel Salzer, founder of Habit Weekly.</li> <li dir="ltr">[02:06] It is so fun to see how much things have grown at Habit Weekly in these three years. They have a full team of people now, and they’ve been doing their awards for a few years as well. I was honored to have been a winner in the inaugural edition, and a finalist in multiple categories every year.</li> <li dir="ltr">[03:29] Samuel shares about himself, his background, and how he started working in behavioral science. He has always been an entrepreneur and started his first business at 16. </li> <li dir="ltr">[05:02] He found human decision-making fascinating. </li> <li dir="ltr">[06:44] He wanted to learn more about what we can do to support people in making behavioral changes in their lives. </li> <li dir="ltr">[08:42] For his work he focuses on how to scale behavioral change. </li> <li dir="ltr">[09:56] You are succeeding if you help create value for your users and customers, understand them better, and help find a good solution for their problems. </li> <li dir="ltr">[10:38] Whether we like it or not, behavior is quite complex. We are complex beings living in complex environments. </li> <li dir="ltr">[13:06] Most businesses look at reducing friction in th