284 | JL Collins Returns

<ul> <li>When it comes to investing strategies, one of the most influential books available claims that if you keep it simple, you'll actually do better.</li> <li>Here to talk about the philosophy behind his investment strategy is one ofChooseFI's most requested guests, <strong>JL Collins</strong>, author of <em><a href= "https://www.choosefi.com/Jonathan/SimplePath2Wealth" target= "_blank" rel="noreferrer noopener">The Simple Path to Wealth</a></em>, and popular blog series, <a href= "http://jlcollinsnh.com/stock-series/" target="_blank" rel= "noreferrer noopener">The Stock Series</a>.</li> <li>The influence of <strong>JL Collins</strong> cannot be overstated. The content he produced changed the trajectory of <strong>Brad's</strong> life and made him feel comfortable investing.</li> <li>In 2011, <strong>JL's</strong> daughter was in college but was turned off of all things financial after he pushed too hard. Because he wanted her to know how to invest and handle money, he decided that he needed to write it down for when she was ready.</li> <li>It was suggested that he archive the advice in a blog and share with friends and family. Much to his surprise, strangers began to find it and he quickly had an international audience.</li> <li>The book came out of the growth of his blog. Always having the ambition to write a book, <em><a href= "https://www.choosefi.com/Jonathan/SimplePath2Wealth" target= "_blank" rel="noreferrer noopener">The Simple Path to Wealth</a></em> became a more organized and concise compilation of his blog articles. Four years later, 2020 has been its best selling year and the success has greatly exceeded expectations.</li> <li>Readers have responded positively to the authenticity of his writing, which he believes is because he was writing for his daughter. Now that she is a young adult, she's been receptive to the information and is now on board with the strategy presented.</li> <li>For <strong>Brad</strong>, investing always seemed like something that required thousands of hours of understanding