#282: Ultamate Rewards from Ulta Beauty - A Key Differentiator in a Competitive Sector

<p><a href="https://www.ulta.com/" target="_blank"><strong>Ulta Beauty</strong></a> is the largest beauty retailer in the United States, operating over 1,300 stores across 50 states.</p> <p>With over 38 million members, their <strong>"</strong><a href="https://www.ulta.com/myaccount/learnmore_template.jsp?page=benefits" target="_blank"><strong>Ultamate Rewards</strong></a><strong>" </strong>program is one of the key drivers of their continued success.</p> <p>This industry-leading loyalty program is enjoyed and appreciated by customers and company executives alike, so in today's episode we were delighted to learn about it from <a href="https://www.linkedin.com/in/nicole-phillips-bernhardt-a2452b1b/" target="_blank"><strong>Nicole Bernhardt</strong></a>, the Head of Ultamate Rewards.</p> <p>Listen to hear Nicole share the importance of understanding the consumer to deliver a meaningful loyalty program, as well as the value of engaged field associates to drive their loyalty program adoption.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p><strong>1.) </strong><a href="https://www.ulta.com/"><strong>Ulta Beauty</strong></a></p> <p><strong>2.) </strong><a href="https://www.linkedin.com/in/nicole-phillips-bernhardt-a2452b1b/"><strong>Nicole Bernhardt, Head of Ultamate Rewards at Ulta Beauty</strong></a></p> <p><strong>3.) </strong><a href="https://www.ulta.com/myaccount/learnmore_template.jsp?learnMoreAccordion=true&amp;page=benefits"><strong>Ultamate Rewards</strong></a></p> <p><strong>4.) </strong><a href="https://corporate.target.com/article/2022/02/ulta-beauty-at-target-update"><strong>Ulta Beauty at Target</strong></a></p>