#278: How Frontline Communicators Use Storytelling During COVID

<p>Jennifer Russo, Senior Director of Corporate Communications and HR Strategy, and Rebecca Armendariz, Senior Director of Marketing and Public Relations at Banner Health, discuss COVID frontline communications and how to use stories to communicate in a pandemic.</p> <p><strong>Become a Master Storyteller</strong></p> <p>Explore Park's free and premium story building tools including his new book, B<em>rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand</em>: <a href="http://bit.ly/StorytellingTools" target= "_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?q=http://bit.ly/StorytellingTools&source=gmail&ust=1601584088312000&usg=AFQjCNEIQv0UyJBETpS81sc1DiXtP6G9zw">http://bit.ly/<wbr />StorytellingTools</a></p> <p>Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit <a href= "http://businessofstory.com/" target="_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?q=http://businessofstory.com&source=gmail&ust=1601584088312000&usg=AFQjCNGoFR-E8knXbWmS-j4tAKiwCwQTVQ">businessofstory.com</a> to get in touch.</p>