277: How to Set Up and Sell a Group Coaching Program

<p><a href="http://www.brodieedu.com/" target="_blank" rel= "noopener">Paul Brodie</a> is a former special needs teacher turned <a href="http://amzn.to/2DpvTtE" target="_blank" rel= "nofollow noopener">11-time Amazon bestselling author</a>.</p> <p>What started as a side hustle writing about his own weight loss journey turned into a string of bestselling titles on Amazon, $3000 paid speaking gigs, 1-on-1 self-publishing coaching, and ultimately the group coaching program I invited Paul on the show to share more about.</p> <p>Why go down the group coaching route?</p> <p>After working with other authors on a 1-to-1 basis and seeing them achieve similar success self-publishing their books on Amazon, Paul had "an epiphany.”</p> <p>By developing a group coaching program there was no limit to the number of authors he could work with.</p> <p><em>Note: <a href= "https://nickloper.lpages.co/leadbox/1468f6b33f72a2%3A12b7a20bab46dc/5767994043006976/" target="_blank" rel="noopener">Click here to download Paul’s top tips for setting up and selling a group coaching program from this episode.</a></em></p> <p>Paul dove right in with a live webinar to test his idea for a group coaching program without a huge audience or list of his own. With 5 students signing up on the spot at $1.5k each, he started work on the content and drip-feeding modules out on a weekly basis.</p> <p>Tune in to hear how Paul used the momentum from self-publishing books on Amazon to open up several other business opportunities before landing on the group coaching program.</p> <p>He covers how he set the price for his program, the methods and tools he uses to automate accepting new students, delivering the weekly modules, and where he goes from here.</p>