#275: Gamification Guru Explains Pyschological Drivers of Engagement

<p>This exciting episode features the author of a fascinating book called <a href="https://yukaichou.com/gamification-book/">“Actionable Gamification”</a> by <a href="https://www.linkedin.com/in/yukaichou/">Yu-Kai Chou</a>.</p> <p>Yu-kai is one of the earliest pioneers of gamification and is a regular keynote speaker and lecturer on gamification at organizations including Stanford University, Google, Tesla, and Boston Consulting Group, among others.</p> <p>Yu-Kai's insights came from many years as a gamer and realizing the strategic value that the best games offer to their players.</p> <p>His “<a href="https://yukaichou.com/gamification-examples/octalysis-complete-gamification-framework/">Octalysis Framework</a>” has become the bible for many brands who aspire to the extra-ordinary levels of engagement that true gamification can achieve.&nbsp;</p> <p>Listen to enjoy this masterclass in gamification and how it applies to us as loyalty marketing professionals.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p><strong>1.) </strong><a href="https://www.linkedin.com/in/yukaichou/"><strong>Yu-kai Chou</strong></a></p> <p><strong>2.) </strong><a href="https://yukaichou.com/gamification-examples/octalysis-complete-gamification-framework/"><strong>Octalysis Framework</strong></a></p> <p><strong>3.) Get the Actionable Gamification book by Yu-kai Chou </strong><a href="https://www.amazon.com/dp/B00WAOGY4U?ref_=cm_sw_r_kb_dp_5Xp8AbCX8Q1P0&amp;tag=kpembed-20&amp;linkCode=kpe"><strong>here</strong></a></p> <p><strong>4.) </strong><a href="https://metablox.co/"><strong>Metablox</strong></a></p>