274: How Charis Jones Crossed the $2 Million Mark With Sassy Jones Boutique (Rewind)

<p><span style="font-weight: 400;">In today’s rewind episode we have Charis Jones, owner of Sassy Jones Boutique.</span></p> <p><span style="font-weight: 400;">Sassy Jones is an award-winning accessory brand that specializes in exquisite pieces for the ‘sassy sophisticated girl on the go. Sassy Jones has both a brick-and-mortar store located in Richmond, Virginia and an online store and thousands of customers all over the world tune in weekly every Wednesday night to shop during their “Sparkle parties.”</span></p> <p><span style="font-weight: 400;">If you have an e-commerce business and are experiencing stagnant growth, this is the episode for you!</span></p> <p><span style="font-weight: 400;">On today’s episode, we talk about:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Charis was first called to side hustling and entrepreneurship after she kept getting laid off</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How she uses her background as a top-ranking sales professional in major corporations to inform her sales and customer service strategy</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How being a Mom of 4-year old twin boys kicked her hustle into overdrive</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Her approach to paid marketing that helped her business grow from $365K in revenue to $2.6M the next year</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Her fun differentiation techniques including weekly virtual Sparkle parties online which bring in huge sales days and happy customers</span></li> </ul> <p><span style="font-weight: 400;">Check out this episode and others on</span> <a href= "https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323"> <span style="font-weight: 400;">Apple Podcasts</span></a><span style="font-weight: 400;">,</span> <a href="https://open.spotify.com/s