#272: Award Winning "MySchool MyVillage MyPlanet" Connects Transactional and Emotional Loyalty.

<p><a href="https://www.linkedin.com/in/pietertwine/"><u>Pieter Twine</u></a> is the General Manager of the "<a href="https://www.myschool.co.za/"><u>MySchool MyVillage MyPlanet</u></a>" loyalty programme, based in South Africa.</p> <p>It is an internationally recognised loyalty programme with multiple awards at the International Loyalty Awards &amp; in the South African Loyalty Awards.</p> <p>Pieter himself is a judge at the International Loyalty Awards and has worked on the MySchool programme from the early years until now, as it celebrates its 25th anniversary.</p> <p>It is a multi-partner programme but with a difference in that rewards only go to educational, charity, environmental, or animal beneficiaries, not the members themselves.</p> <p>Over USD 56 million is given to such causes triggering both emotional and transactional loyalty results for the merchant partners invested in the programme.</p> <p><strong>Show Notes:</strong></p> <ol> <li><a href="https://www.linkedin.com/in/pietertwine/"><u>Pieter Twine</u></a>, General Manager</li> <li><a href="https://www.myschool.co.za/"><u>MySchool MyVillage MyPlanet</u></a></li> </ol>