27: The Next Generation of Franchising

<p>What does the next generation of franchising look like? What new and innovative ways of doing things are being introduced? If you’re a young franchisee looking for ways to connect with others in the industry it can be tough. Finding mentorship opportunities and connections isn’t always easy. In this episode of Franchise Secrets, I chat with Zack Fishman of Fishman PR all about being a young entrepreneur in the industry.</p> <p>Zack holds a Bachelor’s of Business Administration from the George Washington University with an emphasis in marketing. He was a consultant and director of operations with FranFunnel. He’s now the co-host of the Modrn Business Podcast and most recently the director of Innovation at Fishman PR. Zack <em>knows</em> young entrepreneurs can and are making an impact in the industry. Listen as we discuss what the next generation of franchising will look like. </p> <h2>Outline of This Episode</h2> <ul> <li>[0:36] I introduce Zack Fishman</li> <li>[4:10] Zack’s franchise icon mentors</li> <li>[7:50] Advice for someone without connections</li> <li>[10:00] The Modrn BusinessPodcast Tour</li> <li>[15:30] What Zack learned from his interviews</li> <li>[17:20] Best questions to ask</li> <li>[22:30] The YoungConference Details</li> <li>[29:15] The innovative things happening in franchising</li> <li>[32:30] Influencer relationships and engagement</li> </ul> <h2>Being mentored by franchise icons</h2> <p>Zack grew up immersed in the franchise world. His parents are the founders of Fishman PR and he interned there at a young age. While having connections in the industry can give you a leg up, he’s <em>worked hard</em> for what he’s earned. He doesn’t want to simply rely on his family name—so he learned the industry inside and out.</p> <p><strong>He’s also had the opportunity to be mentored by some of</strong> <strong><em>the biggest names in the industry</em></strong><strong>. </strong></p> <p>One such mentor is Shelly Sun—CEO of BrightStar Franchising and a pioneer in the industry. He’s also been mentore