27: Make Your Branding All About Them with Bruce Turkel

<p style="margin-bottom: 0.11in; line-height: 100%;"><span style= "font-size: large;">We have the great pleasure of speaking to an amazing person today! Bruce Turkel, the Guru of Branding, is joining us as our guest!</span></p> <p style="margin-bottom: 0.11in; line-height: 100%;"><span style= "font-size: large;">Bruce Turkel is entertaining and educational! He plays the harmonica, and he is a Hall of Fame Speaker from the National Speakers Association. And today, he shares several different points that you can apply in your business to ensure that you connect with your audience on an emotional level before you connect with them intellectually. He tells us about three things that need to happen when you’re speaking publicly, he explains how to make your scar your star, and he also tells us about the latest book he is writing.</span></p> <p style="margin-bottom: 0.11in; line-height: 100%;"><span style= "font-size: large;"><strong>Bruce Turkel’s bio</strong></span></p> <p style="margin-bottom: 0.11in; line-height: 100%;"><span style= "font-size: large;">Bruce Turkel has helped create some of the world’s most compelling brands, including Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Partnership for a Drug-Free America, HBO Latin America, Canyon Ranch, and many more. You might have seen Bruce on TV. Bruce has worked with valuable brands for more than 25 years and is a frequent guest expert on the national news. He appears regularly on CNN International, MSNBC, and NPR. You may have read about Bruce. Bruce has been featured in The New York Times, Fast Company, Communication Arts, AdWeek, and Speaker Magazines. You might have heard Bruce speak. Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. In 2017 the National Speakers Association inducted Bruce into their Speaker Hall of Fame. You may have read one or more of Bruce’s five books. Bruce’s most recent book,</span> <span style= "font-size: large;"><em>All About Them</em