#27: Holly Calloway On Picking A Target Market & Powerhouse Women

<p><span style="font-weight: 400;">On today’s episode of the Sink Handle Podcast, I welcome special guest Dr. Holly Calloway, Owner of Powerhouse Consulting.  Powerhouse is a business consultancy primarily serving women in the early stages of building their own business and who don’t necessarily know what the right next move is.  Holly is expert at helping her clients niche down and focus on their specific target markets.  She mentors groups of women through her community The Power House.  Today we talk about: </span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Vanity metrics</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why talking to fewer kinds of people expands the number of people that will listen to you</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you have to keep in mind the need to sell something sooner or later</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The value of keeping a good group of other women (or close peers for you guys listening) around you.</span></li> </ul>