#269: HEMA's Heritage and Values Drive Customer Loyalty

<p>Today’s episode features another retail success story, this time from a much-loved Dutch brand called HEMA.</p> <p>With an incredible heritage of almost 100 years, HEMA's approach to business showcases some of the key principles that drive customer loyalty – values like simplicity, consistency and fairness.</p> <p>Joining today’s show to share her insights on how this retailer earns so much customer loyalty from its customers is <a href="https://www.linkedin.com/in/karlijnvdberg/" target="_blank"><strong>Karlijn Van Den Berg</strong></a><strong>,</strong> HEMA's Loyalty &amp; CRM Manager, based in the Netherlands.</p> <p><br></p> <p><strong>Show Notes:&nbsp;</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/karlijnvdberg/" target="_blank"><strong>Karlijn Van Den Berg</strong></a></p> <p><strong>2) </strong><a href="https://www.hema.nl/" target="_blank"><strong>HEMA&nbsp;</strong></a></p>