#269: Consider Selling Your Book in Bulk

<p><span style="font-weight: 400;">When you write a new book, one thing I want you to consider is how to set your book up for bulk orders.</span></p> <p><span style="font-weight: 400;">What are bulk orders? Typically these will come from groups, organizations, or companies that will want to order multiple copies of their books for book studies, gifts, to include in a subscription box, etc.</span></p> <p><strong>Include a Reader’s Guide</strong></p> <p><span style="font-weight: 400;">I recommend creating a reader’s guide with discussion questions that book clubs can use. Typically you will add the questions to the back of your book. This applies to both fiction and nonfiction. If you’ve written a Bible study or book study that can be used with church groups, this is another avenue where your books can be purchased in higher quantities.</span></p> <p><span style="font-weight: 400;">Personally, I have found that I sell a lot more copies of my print book, Broken Crayons Still Color, because women’s groups use it for their studies. </span></p> <p><span style="font-weight: 400;">Whether you are writing a fiction novel or a nonfiction book, consider how you can make it easy for groups to use it. You will have the potential to make more book sales and impact more people this way.</span></p> <p><span style="font-weight: 400;">You can let your readers know that you have additional resources for book clubs on your website. This could look like a standalone page on your website or you can have them sign up to an email list to get the information.</span></p> <p><strong>Other Options</strong></p> <p><span style="font-weight: 400;">Think outside the box! Are there companies who could use your book for leadership training for their employees or as a gift for Christmas? Or maybe a company wants to give the books as a gift for their buyers. For example, real estate agents often buy gifts for their new homeowners.</span></p> <p><span style="font-weight: 400;">Subscription box companies are also an option. For example, ourselves as