268 Speaking Spots Must Be Gotten

<p style="font-weight: 400;">A businessman reached out to me after attending my recent speech on “The Seven Deadly Fails Of Selling In Japan”, which I gave to the American Chamber of Commerce here in Tokyo.  He wasn’t interested in hearing about how to sell in Japan, but he was frustrated that he was too low profile in his industry.  The consequence of being invisible in your industry sector is that people don’t look for you or find you very easily.  Having people call you up to help them in their business is the preferred way to get new business. It is vastly superior to spending time and money running around trying to find buyers yourself.  Great!  How do you do that?</p> <p style="font-weight: 400;">This gentleman’s business was in a very defined niche and there were rivals who were dominating that niche. They were getting the lion’s share of the business as a result.  He was sick of getting the crumbs and wanted to raise his profile so that his phone would start to ring.  His enquiry to me was about doing our High Impact Presentations Course, so that he would be a more skilled presenter.  However, he mentioned he also needed to engineer the speaking spots as an expert authority, to use these speaking skills we are going to impart to him.</p> <p style="font-weight: 400;">This “get found by buyers” aspiration is all part of our personal branding efforts.  One mental shift we have to make though, in this world of content marketing, is to understand that we are all publishing companies now, as well as being in our mainstream businesses.  By this I mean, we have the ability today, to project our ideas around the world and very inexpensively, to an extent never imagined before.  We can start by writing or talking if we can’t write.  Writing blogs or recording blogs and then transcribing them into text is a good starting point.  Great Greg, but what do I write or talk about?</p> <p style="font-weight: 400;">In your area of speciality, there will be problems facing your buyers.  You already know what they are, becaus