#268: Lessons from the Loyalty Science Lab - Short Summary Show

<p>The <a href="https://loyaltysciencelab.medium.com/"><strong>Loyalty Science Lab</strong></a> works with loyalty industry leaders to identify and research commercially important concepts that drive loyal customer behaviour.</p> <p>Today's short show summarises some of our key learnings from our interview with <a href="https://www.linkedin.com/in/yupingonline/"><strong>Professor Yuping Liu-Thompkins</strong></a> who creates and publishes her loyalty research in top marketing and advertising journals.&nbsp;</p> <p>Listen to learn some of the exciting insights from her research, which will be fascinating to anyone working in the industry.&nbsp;</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/yupingonline/"><strong>Yuping Liu-Thompkins </strong></a><strong>- </strong>Founder &amp; Director of Loyalty Science Lab &amp; Professor of Marketing, Old Dominion University</p> <p><strong>2) </strong><a href="https://loyaltysciencelab.medium.com/"><strong>Loyalty Science Lab</strong></a></p> <p><strong>3) </strong><a href="https://letstalkloyalty.com/122/" target="_blank"><strong>Full interview with Yuping Liu Thompkins&nbsp;</strong></a></p> <p><br></p>