268 - How to Set Jewelry Marketing Goals for 2024

<p dir="ltr">Episode #268 - "How to Set Jewelry Marketing Goals for 2024"</p> <p dir="ltr">Welcome to Episode #268. Today, I want to encourage you to begin setting goals for 2024, if you haven't already started. This episode is designed to remind you that goal-setting in business should encompass more than just revenue targets. It's about adopting a holistic approach to growth, focusing on various aspects of your business to ensure long-term sustainability.</p> <p dir="ltr">Many business owners tend to set a financial goal and stop there, without a clear plan to achieve it or breaking it down into manageable steps. This approach can lead to frustration and disappointment. Success in business isn't solely measured by financial gains; it's also about building a sustainable, well-rounded organization. By overlooking goals unrelated to revenue, business owners might miss out on key opportunities for growth and fulfillment.</p> <p dir="ltr">We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.</p> <p dir="ltr">Before our conversation with Hilary, I'll delve into the importance of setting business goals that aren't solely focused on revenue. We'll explore various examples of such non-revenue-related goals and provide guidance on how to select the right areas to focus on for your 2024 objectives. This will help you understand how a broader range of goals can contribute to the overall success and sustainability of your business.</p> <p dir="ltr">Links From the Episode:</p> <p dir="ltr"><a href= "https://hilaryfinck.com/">https://hilaryfinck.com/</a><br /> <a href= "https://www.instagram.com/hilaryfinckjewelry/">https://www.instagram.com/hilaryfinckjewelry/</a></p> <p dir="ltr">Transcript: <a href= "https://joyjoya.com/jewelry-marketing-goals-