264: The ROI of Educating Clients feat. Marcus Sheridan

<p>How should you educate the public (and your clients) about architecture?</p><p>In this podcast episode, Jeff Echols and Co-Host Katharine MacPhail welcome Marcus Sheridan to <a href="https://youtube.com/playlist?list=PLED5hT2c0oNJSkvckPLVWTp28x756MUwA" rel="noopener noreferrer" target="_blank">Context &amp; Clarity LIVE</a>. Marcus is a marketing and sales expert and the author of our February Book Club book, “They Ask, You Answer”.</p><p>Listen to the conversation as Marcus joins us to talk about the responsibility and ROI of educating potential clients.</p><p>To watch the full conversation, visit <a href="https://www.youtube.com/watch?v=xTPdrmSHnNQ" rel="noopener noreferrer" target="_blank">YouTube</a>. </p><p>If you enjoy this show, you can find similar content at <a href="https://gablmedia.com/" rel="noopener noreferrer" target="_blank">Gābl Media</a>.</p>