#264: Focusing on Your Ideal Clients, a Strategy Call with Tyler Inkster

<p><span style="font-weight: 400;">Lawyerist Lab member Tyler Inkster discusses targeting the right clients, leveraging the most powerful referral sources, niching down, and the value of content marketing with Stephanie Everett. </span></p> <p><span style="font-weight: 400;">For more information about marketing strategy, read our resource page on</span> <a href= "https://lawyerist.com/marketing/"><span style= "font-weight: 400;">legal marketing</span></a><span style= "font-weight: 400;">. </span></p> <p><span style="font-weight: 400;">If today’s podcast resonates with you and you haven’t read</span> <em><span style= "font-weight: 400;">The Small Firm Roadmap</span></em> <span style= "font-weight: 400;">yet,</span> <a href= "https://lawyerist.com/community/roadmap/"><span style= "font-weight: 400;">get the first chapter right now for free</span></a><span style="font-weight: 400;">!</span></p> <p><span style="font-weight: 400;">Thanks to</span> <a href= "http://www.smith.ai"><span style= "font-weight: 400;">Smith.ai</span></a><span style= "font-weight: 400;">,</span> <a href= "https://textexpander.com/lp/podcast"><span style= "font-weight: 400;">TextExpander</span></a><span style= "font-weight: 400;">,</span> <a href= "https://rankings.io/lawyerist/"><span style= "font-weight: 400;">Rankings.io</span></a><span style= "font-weight: 400;">, and</span> <a href= "http://backofficebetties.com/lawyerist/"><span style= "font-weight: 400;">Back Office Betties</span></a> <span style= "font-weight: 400;">for sponsoring this episode!</span></p>