#263 - Perry Marshall Interview on 80/20 Insights & Cold Outreach

<p><span style="font-weight: 400;">Today Jeremy and Jack are being joined by Perry Marshall in an in-depth interview! Perry Marshall is the author of 80/20 Marketing and Sales, a highly recommended book from the cold email podcast! Listen in for expert-level tips and tricks over outreach and more!</span></p> <p> </p> <p><span style="font-weight: 400;">HERE’S WHAT WE COVER IN THIS EPISODE:</span></p> <p> </p> <p><span style="font-weight: 400;">-Common 80/20 mistakes</span></p> <p><span style="font-weight: 400;">-What is 80/20 marketing?</span></p> <p><span style="font-weight: 400;">-How to apply 80/20 marketing</span></p> <p><span style="font-weight: 400;">-Listbuilding hacks</span></p> <p><span style="font-weight: 400;">-Ways to separate your emails from the rest</span></p> <p><span style="font-weight: 400;">-The importance of personalization and diction</span></p> <p><span style="font-weight: 400;">-Writing your key selling points</span></p> <p><span style="font-weight: 400;">-How to find your true marketing self</span></p> <p><span style="font-weight: 400;">The five power disqualifiers</span></p> <p><span style="font-weight: 400;">-and so much more!</span></p> <p><br /> <br /> <br /></p> <p><span style="font-weight: 400;">Looking for more expert-level knowledge to better your outreach skills? Learn how to be the best in the game with our Cold Email Masterclass at</span> <a href= "https://course.quickmail.io/"><span style= "font-weight: 400;">https://course.quickmail.io/</span></a><span style="font-weight: 400;">! Try it for 30 days risk-free!</span></p> <p> </p> <p><span style="font-weight: 400;">Have an email you want us to teardown? Send us your emails, cold emailing questions, and campaign examples at</span> <a href= "mailto:podcast@quickmail.io"><span style= "font-weight: 400;">podcast@quickmail.io</span></a> <span style= "font-weight: 400;">and it could be featured on the air!</span></p> <p> </p> <p><span style="font-weight: 400;">Happy Cold Emailing!</span></p> <p><span style="font-weight: 400;">Jeremy an