261: Using Customer Data to Create a World Class Experience with Caleb Roche

<p>Doug and Caleb spoke about creating an experience of the world's class using customer data.</p><p>The biggest asset you have is your customer. More than merely developing quality product offerings is required to deliver world-class customer experiences. It involves mastering client data, which is considered to reflect the character of your business.</p><p>Establishing a clear line between what you already know about your customers and what you speculate they might want is the first step in exploiting customer data.</p><p>Learn more at&nbsp;<a href="https://www.crocheconsulting.com" rel="noopener noreferrer" target="_blank">https://www.crocheconsulting.com</a></p><p>Doug partners with business leaders to strategically optimize their contract costs and would like to offer you the Most Incredible Free Gift Ever just for saying 'Maybe.'</p><p>Find all of Doug's content at <a href="https://terminalvalue.biz/" rel="noopener noreferrer" target="_blank">https://terminalvalue.biz</a></p><p>Apple Podcast: <a href="https://podcasts.apple.com/us/podcast/261-using-customer-data-to-create-a-world-class/id1531925530?i=1000583029749" rel="noopener noreferrer" target="_blank">https://podcasts.apple.com/us/podcast/261-using-customer-data-to-create-a-world-class/id1531925530?i=1000583029749</a></p><p>Spotify: <a href="https://open.spotify.com/episode/5c6zHBlttITamFbVTt5ObL" rel="noopener noreferrer" target="_blank">https://open.spotify.com/episode/5c6zHBlttITamFbVTt5ObL</a></p><p>Terminal Value: <a href="https://terminalvalue.biz/captivate-podcast/using-customer-data-to-create-a-world-class-experience-with-caleb-roche/" rel="noopener noreferrer" target="_blank">https://terminalvalue.biz/captivate-podcast/using-customer-data-to-create-a-world-class-experience-with-caleb-roche/</a></p><p>00:00 Introduction</p><p>01:06 Croche Consulting’s perspective on what is customer experience.</p><p>05:36 Red Napkin approach</p><p>07:09 Dan Kennedy Georgia letter strategy</p><p>09:27 The Referral Marketing </p><p>11:02 Fortune 500 - Customer e