260: How to Use Content for Business Development

<p>This is going to be a fun episode.</p> <p>I’m a total marketing geek, and I loved learning about marketing while I was starting to grow my business.</p> <p>A lot of lawyers I work with own their own practices or are partners who get their time under control, and then they want to focus on building their practice.</p> <p>Where are you with this right now?</p> <p>Maybe you’re thinking about using content to build your business too.</p> <p>Or maybe you’re already seeing it, but you’re not seeing the results you’d hoped for.</p> <p>You might even have tried it in the past but have up because you thought it took too much time with too little return.</p> <p><strong>Wherever you are in this process, this episode is for you.</strong></p> <p>One of the first thing to keep in mind is that content is about service. It’s a long game.</p> <p>You serve without expectation.</p> <p>That doesn't mean that you don’t invite people to a consult.</p> <p>It means putting in the work for months and being willing to not see results.</p> <p><strong>In this episode you’ll learn:</strong></p> <p>-- What content is (you may be surprised)</p> <p>-- Why publishing regular content helps you AND your potential clients</p> <p>-- The mindset you need BEFORE you publish any content.</p> <p>Mindset is essential and is the foundation you want to build your content on. So we’re going to spend some time here.</p> <p>I’m also going to give you questions to get you started thinking about content to create for your potential clients.</p> <p>Listen to this episode of Be a Better Lawyer Podcast to begin using content to build your law practice and get inspiration to begin serving your people at a higher level.</p> <div dir="auto"> <div dir="auto"><strong>RESOURCES</strong></div> <div dir="auto"> <p><span style="color: #3598db;"><a style="color: #3598db;" href= "https://dinacataldo.com/busylawyer" target="_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?q=https://dinacataldo.com/busylawyer&source=gmail&ust=1645557456745000&usg=AOv