26: What You Need to Know About Marketing During a Recession

<p>Some say it's coming, some say it's already here. As a small business owner, the looming possibility of a recession creates tension and raises anxiety about your business's survival. In this episode, I provide a few tips on how to keep your small business afloat and thriving, even during a downturn.</p> <p><strong>Resources Mentioned</strong></p> <ul> <li><a href="https://hbr.org/2009/04/how-to-market-in-a-downturn-2" target="_blank" rel="noopener noreferrer">Harvard Business Review Blog</a></li> <li><a href="https://www.marissapane.com/blog/small-business-recession-tips" target="_blank" rel="noopener noreferrer">Pané Marketing Blog</a></li> </ul> <p><strong>This Episode Was Made Possible By:</strong></p> <ul> <li>The&nbsp;<a href="https://www.marissapane.com/caption-templates"><span style="font-weight: 400;">100 Instagram Caption Templates for Service Providers</span></a>&nbsp;-&nbsp;Connecting with consumers online is one of the most effective ways to bring in more business. Through the use and integration of these caption templates, you'll be able to streamline your success with social media marketing.</li> </ul>