26 Ways to Stand Out In Your Customer’s Mind with Ulli Appelbaum

<p>Why should companies and marketers care about brand positioning?</p> <p>Positioning is one of those &ldquo;marketing buzzwords&rdquo; that gets tossed around a lot. But if you dig into what the term really means, it&rsquo;s about making your company occupy a distinct place in people&rsquo;s minds. &nbsp;</p> <p>My guest in episode 70 is Ulli Appelbaum. He&rsquo;s lead the strategy departments for some of the world&rsquo;s biggest marketing agencies over the last 20 years and has created a brilliant method for determining your positioning: Positioning-Roulette.</p> <p>They&rsquo;re a series of 26 distinct flashcards, and Ulli generously shares every single one inside this episode.</p> <p><strong>***</strong></p> <p data-w-id="2bb88c54-8043-d6be-46a8-295c98e04d67" data-wf-id="[" data-automation-id="dyn-item-podcast-intro-input">Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter:&nbsp;<a href="https://www.everyonehatesmarketers.com/links">EveryoneHatesMarketers.com/links</a>&nbsp;</p> <p>&nbsp;</p>