#26 - Experience Design—Apple's Best Kept Secret - Tim Kobe

<p><em>"Most people confuse a technical capability with technology. Ultimately, technology is a technical capability plus the human outcome that it creates."</em></p> <p>Tim Kobe is a design leader, author, and founder of Eight Inc., a global award-winning strategic design firm also widely recognized as “Apple’s best kept secret”. In this episode, we looked at how successful brands build radical impact by creating ground-breaking human experiences with design.</p> <p>We started off with Tim’s career journey, the founding of Eight Inc., and how he ended up working with Steve Jobs for over 12 years, including coming up with the original design of the iconic Apple’s flagship stores. Tim also shared how he sees Steve Job’s mission to democratize technology and how he helped Apple built a unique branded experience. We then dived deep into Experience Design (XD), starting with understanding the human outcomes to building the strategy and tactics to create value with a unique human experience. We also discussed how Asia is evolving in Experience Design and how COVID has been dramatically changing the world. Tim also spoke about the massive impact of AI &amp; ML that is yet to be witnessed. Towards the end, Tim shared insights about some future trends that he is currently working on to transform the industries and shape the future in human connection from retail, banking, real estate, telecommunication, and even government!</p> <p>Listen out for:</p> <ul> <li>Career Journey - [00:06:29]</li> <li>Apple’s Strong Brand &amp; Best Kept Secret - [00:11:55]</li> <li>Apple Stores Concept - [00:16:20]</li> <li>On Steve Jobs - [00:19:39]</li> <li>Experience Design (XD)- [00:21:14]</li> <li>Design Thinking - [00:27:49]</li> <li>Digital Products &amp; Design - [00:28:59]</li> <li>COVID Impact - [00:32:32]</li> <li>AI/ML in XD - [00:37:08]</li> <li>Asia’s Promise &amp; Notable Brands - [00:44:02]</li> <li>The Future Trends - [00:50:21]</li> <li>3 Tech Lead Wisdom - [00:55:01]</li> </ul> <p>_____</p> <p><em>Tim