#26 - Becoming T-Shaped. The art of learning new skills. 4 books that helped me learn marketing

Starting a side hustle is hard. A lot of side hustlers come from a technical background. It's tough moving from a science and logical thought process to say something like marketing, which is more of an art. It takes time to build up that skill and experience. I think books and audiobooks are an amazing way to try and upskill and learn things from others who have trodden the path before up. In this episode, I discuss 4 marketing books that I have either read or listened to on multiple occasions that have really helped to learn how to start marketing the side-projects I have been working on.