#259: How To Grow Your Platform With Podcasting by Thomas Umstattd

<p>Welcome to this month's Expert Interview.</p> <p>This episode is an interview with Thomas Umstattd on how to grow your author platform with podcasting.</p> <p>Today's topic is: How To Grow Your Platform With Podcasting</p> <p>We are thrilled to have Thomas Umstattd. He has helped authors for over a decade as a literary agent, marketing director, and radio show host. He started his first podcast in 2007 and currently hosts the Novel Marketing and the Christian Publishing Show.</p> <p>Shownotes:</p> <ul> <li style="font-style: inherit; font-weight: inherit;"><span style= "font-style: inherit; font-weight: inherit;">00:36 Prayer</span></li> <li style="font-style: inherit; font-weight: inherit;"><span style= "font-style: inherit; font-weight: inherit;">02:03 Get to know Thomas Umstattd</span></li> <li style="font-style: inherit; font-weight: inherit;"><span style= "font-style: inherit; font-weight: inherit;">05:23  How can authors use podcasts to grow their platform?</span></li> <li style="font-style: inherit; font-weight: inherit;"><span style= "font-style: inherit; font-weight: inherit;">16:32 Tips on how to know if your audience are listening to a podcast</span></li> <li style="font-style: inherit; font-weight: inherit;"><span style= "font-style: inherit; font-weight: inherit;">18:15 Recommendations to target your audience</span></li> <li style="font-style: inherit; font-weight: inherit;"><span style= "font-style: inherit; font-weight: inherit;">21:58 All about podcast advertising</span></li> <li style="font-style: inherit; font-weight: inherit;"><span style= "font-style: inherit; font-weight: inherit;">25:39 What mistakes do authors make when guesting on podcasts?</span></li> <li style="font-style: inherit; font-weight: inherit;"><span style= "font-style: inherit; font-weight: inherit;">36:42 What mistakes do authors make when starting their own podcast?</span></li> <li style="font-style: inherit; font-weight: inherit;"><span style= "font-style: inherit; font-weight: inherit;">39:33 Q&A</span></li> <li style="