259. Best Practices for Win-Loss Analysis w/ Scott Varner

<b>Why are you winning? Why are you losing? What’s happening to your customer? How do they feel about it?<br /></b><br /><b></b><br /><b>These are simple, yet important questions that can be answered by one tried and true system. We talk with <a href="https://www.linkedin.com/in/varnerscott/" target="_blank" rel="noreferrer noopener">Scott Varner</a>, Enterprise Team Lead at <a href="https://www.clozd.com/" target="_blank" rel="noreferrer noopener">Clozd</a>, which provides world-class services and technology for win-loss analysis. Today we go beyond the basics and dive deep into the specific deliverables that lead to the clarity every organization can benefit from. <br /></b><br /><b></b><br /><b>Join us as we discuss:</b><ul><li>What exactly win-loss analysis is, and what the basic steps are</li><li>What the best sources of win-loss insight are (quantitative or qualitative) </li><li>Why win-loss interviews are important and tips to succeed in the process</li><li>How to optimize conversation to get customers to share the raw truth about their experiences</li></ul><b><br />More information about Scott Varner and today’s topics:</b><ul><li>LinkedIn Profile: <a href="https://www.linkedin.com/in/varnerscott/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/varnerscott/</a> </li><li>Company Website: <a href="https://www.clozd.com/" target="_blank" rel="noreferrer noopener">https://www.clozd.com/</a> </li><li>Other Relevant Links: <a href="https://www.linkedin.com/in/kellydries/" target="_blank" rel="noreferrer noopener">Dr. Kelly Dries</a>; <a href="https://www.fandango.com/" target="_blank" rel="noreferrer noopener">Fandango</a>; <a href="https://www.clozd.com/free-interview-podcast" target="_blank" rel="noreferrer noopener">FreeBuyerInterview.com</a></li></ul>