#256: PR on a Budget for Authors with Saundra Dalton-Smith

<p>Welcome to this month's Expert Interview.</p> <p>This episode is an interview with Saundra Dalton-Smith, a Board-Certified internal medicine physician, speaker, and author.</p> <p>Today's topic is: PR on a Budget for Authors</p> <p>We are thrilled to have Saundra Dalton-Smith, an international wellness expert featured in numerous media outlets including Prevention, MSNBC, Women’s Day, FOX, Fast Company, Psychology Today, and as a guest on Dr. Oz show. She is the author of numerous books including her new book Sacred Rest: Recover Your Life, Renew Your Energy, Restore Your Sanity, including ground-breaking insight on the seven types of rest needed to optimize your productivity, increase your overall happiness, overcome burnout, and live your best life.</p> <p>Shownotes:</p> <ul> <li style="font-style: inherit; font-weight: inherit;"><span style= "font-style: inherit; font-weight: inherit;">01:51 - How she get started in Public Relation</span></li> <li style="font-style: inherit; font-weight: inherit;"><span style= "font-style: inherit; font-weight: inherit;">08:20 - The mindset shift</span></li> <li style="font-style: inherit; font-weight: inherit;"><span style= "font-style: inherit; font-weight: inherit;">12:!9 - Tips for marketing Evangelism on a budget</span></li> <li style="font-style: inherit; font-weight: inherit;"><span style= "font-style: inherit; font-weight: inherit;">17:43 - Ways to convert your audience to leads</span></li> <li style="font-style: inherit; font-weight: inherit;"><span style= "font-style: inherit; font-weight: inherit;">23:54 - How to effectively put a call to action</span></li> <li style="font-style: inherit; font-weight: inherit;"><span style= "font-style: inherit; font-weight: inherit;">25:37 - Sandra talks about freebies</span></li> <li style="font-style: inherit; font-weight: inherit;"><span style= "font-style: inherit; font-weight: inherit;">27:41 - Why do authors resist lead magnets</span></li> <li style="font-style: inherit; font-weight: inherit;"><span style= "font-style: inh