#256: Loyalty Innovation in Financial Services - Old Mutual Earns Loyalty by Educating

<p>How can a financial services firm like <a href="https://www.oldmutual.com/">Old Mutual</a> compete against a powerful market leader, in an industry that consumers often find confusing and expensive!&nbsp;</p> <p>The answer is by adding incredible value and being loyal TO members, so that they learn to trust your brand, even before they need to buy your products.</p> <p>In this short summary, learn the ideas and insights that are driving growth, connection, and financial wellbeing with Old Mutual's members and customers.</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/brettcameron/"><strong>Brett Cameron - Head of Rewards, Old Mutual</strong></a></p> <p><strong>2) </strong><a href="https://www.oldmutual.com/"><strong>Old Mutual&nbsp;</strong></a></p> <p><strong>3) </strong><a href="https://letstalkloyalty.com/106/"><strong>#106:Intense Competition Driving Loyalty Innovation by South Africa's Old Mutual</strong></a></p>