256: How Zakia Blain of FBF Body Determines When To Pivot In Business

<p><span style="font-weight: 400;">Zakia Blain, the CEO and Founder of FBF Body is in the Side Hustle Pro podcast guest chair today for an update episode! Zakia is the master of the pivot. </span></p> <p><span style="font-weight: 400;">Her company started with a fitness challenge, and when her doctors told her that she couldn’t work out anymore due to an illness, she pivoted into shapewear. </span></p> <p><span style="font-weight: 400;">Then, when the pandemic hit and people were not going outside and didn’t need as much shapewear, FBF Body pivoted into athleisure apparel.</span></p> <p><span style="font-weight: 400;">FBF Body’s highly sought after shapewear and fitness apparel has taken on a cult following of its own, largely in part due to Zakia’s open and honest method of sharing herself actually wearing it and looking amazing while doing so.</span></p> <p><span style="font-weight: 400;">On this episode, Zakia shares:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How she builds anticipation for her products</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How she manages and plans out her inventory seasons in advance</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Her monthly drop technique for new items and so much more</span></li> </ul> <p><span style="font-weight: 400;">Check out this episode and others on</span> <a href= "https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323"> <span style="font-weight: 400;">Apple Podcasts</span></a><span style="font-weight: 400;">,</span> <a href="https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t"><span style="font-weight: 400;"> Spotify</span></a><span style="font-weight: 400;">, and watch on</span> <a href= "https://www.youtube.com/sidehustlepro"><span style= "font-weight: 400;">YouTube </span></a></p> <p><strong>This episode is brought to you by:</strong></p> <p><a href= "https://www.aweber.com/?utm_source=awsponsorship&utm_