254: Tony Guarnaccia—Can A Better Strategy Really Help Your Business Thrive?

<p style="text-align: center; font-size: 24px;"><strong>Hear how you, yes you, can have a wildly successful business!</strong></p> <p>Tony Guarnaccia and I had a hard time getting together to do a podcast for you. But once we did, we loved our conversation. Tony has an approach to growing businesses which he has developed and honed after years of working with small and large companies, observing how they anticipate what is needed and prepare for uncertainties and change. From his experiences, he developed a process called Democratize Marketing, a way to help business owners create strategies and plans that can help their businesses grow. Do you have a business? Or want one? Listen in!</p> <p style="font-size: 20px;"><strong>Watch and hear our conversation here</strong></p> <p style="font-size: 20px;"><a href= "https://www.youtube.com/watch?v=Nf-htz-I9EM&ab_channel=simonassociates" target="_blank" rel="noopener"><strong><img style= "width: 649px; display: block; margin: 0px auto;" src= "https://f.hubspotusercontent10.net/hubfs/398462/Tony%20G%20video.jpg" alt="Tony G video" width="649" /></strong></a><strong><br /> Hope is not a strategy</strong></p> <p>According to Tony, and I second this, you need to have a vision. You need to visualize what you want to achieve. You can't be it if you can't see it. Also, you need to know your market and what your customers and potential customers need. Then you become their best solution.</p> <p style="font-size: 20px;"><strong><img style= "width: 158px; float: left; margin: 7px 18px 0px 0px;" src= "https://f.hubspotusercontent10.net/hubfs/398462/Tony%20G.jpg" alt= "Tony G" width="158" />More About Tony</strong></p> <p>Tony Guarnaccia has helped thousands of businesses survive crises. Whether it was post-9/11, during the Great Recession or amidst massive company acquisitions, Tony has helped all sorts of companies navigate uncertainties and emerge stronger on the other side.</p> <p>As a child, Tony experienced firsthand the devastating crisis of business failure when his parents