#254: Loyalty Innovation in the Railway Industry

<p>Today's episode discusses the increasing need for customer loyalty in the railway industry for the first time!</p> <p><a href="https://www.renfe.com/es/es"><strong>Renfe</strong></a><strong> </strong>is the leading train company in Spain, carrying over 500 million passengers a year and at 80 years old, they are facing new challenges as a business, with increasing competition not only from cars and flights as in the past, but also now from two new rail operators.</p> <p>Our interview is with <a href="https://www.linkedin.com/in/javier-marin-martinon/#experience"><strong>Javier Marin Martinon</strong></a>, Chief Commercial, Loyalty, and Customer Officer, who shares some great ideas that Renfe has already launched for members of its loyalty program – designed to be simple and exciting to understand even when they are sometimes quite difficult behind the scenes to deliver!</p> <p>A great case study and an example of how to learn about loyalty from other industries to create compelling strategies for your own business needs.&nbsp;</p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/javier-marin-martinon/#experience"><strong>Javier Marin Martinon</strong></a>, Chief Commercial, Loyalty, and Customer Officer</p> <p>2) <a href="https://www.renfe.com/es/es"><strong>Renfe</strong></a></p> <p>3) <a href="https://www.renfe.com/es/es/viajar/tarjeta-mas-renfe/que-es"><strong>Más Renfe</strong></a></p>