253 Fran Katsoudas: How to Create a Culture of Purpose

<p>Workplace culture, work/life balance, and burnout have been under the microscope in recent years. But long before the unique challenges of the pandemic, Fran Katsoudas has worked to build a "conscious culture" at Cisco.</p> <p>She's a 25 year veteran of the technology company, and currently the Chief People, Policy and Purpose Officer, who knows that our "work selves" can't be separated from our "regular selves" — especially when we work from home.</p> <p>Because of this, purpose is paramount — not just for the individual, but for the entire company. “Purpose has to be embedded in your day-to-day business,” Fran tells Whitney. And that's not just a feel-good mantra. She has the data to show that a "system of goodness" improves your products, and is always better for the bottom line.</p> <p>Fran shares how we can bust commonly held myths about employee satisfaction, use tech to facilitate leader attention, and why hybrid work can be a powerful force for inclusion. She also shares the time she stepped back from a big promotion in order to change her perspective.</p>