253. Define & Apply Framework, with Troy Campbell

<p><span style="font-weight: 400;">You’ve heard him before discussing the “Science of Cool” in 2021, and I’m thrilled to say that Dr. Troy Campbell is back. And, because it’s fun to keep things interesting, Troy and I are flipping the script in today’s episode. </span></p> <p><span style="font-weight: 400;">What does that mean?</span></p> <p><span style="font-weight: 400;">Troy is here to showcase his Define & Apply Framework, something he does with clients in his role as Chief Scientist at On Your Feet and has done in the past with his work -- including spots he has held with Disney, Netflix, Nike, and as a professor at the University of Oregon. Instead of just telling us about it, though, we are going to walk through and experience it and, he suggested that</span> <em><span style= "font-weight: 400;">he</span></em> <span style= "font-weight: 400;">be the one doing the interviewing with</span> <em><span style="font-weight: 400;">me</span></em> <span style= "font-weight: 400;">as the one answering the questions today.</span></p> <p><span style="font-weight: 400;">This is the third time we have flipped the script like this on The Brainy Business podcast. You definitely don’t want to miss handing over the reins so we can all learn to define and apply together.</span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:42] In today's conversation, I am joined by Dr. Troy Campbell, who was on the show back in 2021 talking about the science of cool.</span></li> <li><span style="font-weight: 400;">[02:25] Troy is taking over the reins as host, and our beloved Melina is the guest on the show today. </span></li> <li><span style="font-weight: 400;">[02:44] On this episode, we are going to deeply define ideas to be able to powerfully apply them across many areas. We will deeply define one idea from Melina’s book</span> <em><span style="font-weight: 400;">What Your Employees Need and Can’t Tell You</span></em><span style= "font-weight: 400;">. </span></li> <li><span s