251: When a Side Hustle Fails - Lessons, Pivots, and Next Steps from a Less-Than-Successful Side Project

<p>Dustin Lien from <a href="http://strategicsauce.com/" target= "_blank" rel="noopener">StrategicSauce.com</a> reached out to me with an interesting pitch for an episode.</p> <p>Dustin had experienced a side hustle failure and wanted to know if the Side Hustle audience would be interested in hearing his story.</p> <p>I threw the idea out to the <a href= "https://www.facebook.com/SideHustleNation/" target="_blank" rel= "noopener">Side Hustle Facebook Group</a> and received an overwhelming amount of feedback saying, “Yes,” they wanted to hear the “other side” of a side hustle when it fails.</p> <p>In this episode Dustin lifts the lid on a business he invested a large chunk of time and money into, only to pull the plug on it a year and a half later.</p> <p><em>Note: <a href= "https://nickloper.lpages.co/leadbox/141055d33f72a2%3A12b7a20bab46dc/5753985201864704/" target="_blank" rel="noopener">Click here to download Dustin’s top tips for launching a physical product and the lessons he learned from his failure in this episode</a></em>.</p> <p>He designed a great product that solved a pain point for people in the fitness community.</p> <p>So, what went wrong?</p> <p>Tune in to hear exactly what did and didn’t work for Dustin, and why he decided to throw in the towel on this project.</p> <p>Dustin shares what he would do differently if he had to start over, as well as what he's working on today. He's loaded with valuable insight for anyone starting a new venture.</p>